Baby Einstein Doesn’t Make Your Baby Einsteins

Studies have shown that contrary to what many parents believe, plonking down your baby in front of the telly and letting him watch their favourite Baby Einstein DVD (or any other ‘educational’ videos for that matter) is bad for their language development!

These products had the strongest detrimental effect on babies 8 to 16 months old, the age at which language skills are starting to form. “The more videos they watched, the fewer words they knew,” says Christakis. “These babies scored about 10% lower on language skills than infants who had not watched these videos.”

[Link to Time article]

Uh’oh! Time to stash those DVDs! Ajab still asks for them when he sees the stack of Baby Einstein DVDs high up on our bookshelf.

 

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